Penny

The AI receptionist for local businessNever miss a call.
Never miss a job.

Penny answers every call in one ring, books the job, and captures the lead — so a missed call never turns into a missed paycheck. Works 24/7, sounds natural, set up in minutes.

Start free trial
No credit card Live in 10 minutes Cancel anytime
live demo
Incoming call
Unknown caller
(206) 555‑0142
Built for the local businesses that live and die by the phone
HVAC Plumbing Electrical Property Management Real Estate Roofing Contractors
What Penny does

One receptionist. Every call handled.

Penny isn’t voicemail and she isn’t a call center. She talks to your customers, books the work, and writes it all down — exactly the way a great front-desk hire would.

Answers every call, 24/7

Penny picks up on the first ring — nights, weekends, lunch breaks, and when you’re already on the other line.

  • No voicemail, no hold music
  • Handles overflow & after-hours
  • Sounds natural, never robotic

Books jobs to your calendar

She checks real availability, offers slots, and writes the appointment straight into the calendar you already use.

  • Live calendar sync
  • Confirms by text & email
  • Reschedules and cancels too

Captures every lead

Name, number, address, and the reason they called — logged and pushed to your CRM before they hang up.

  • Structured lead details
  • Instant CRM push
  • Nothing lost to a missed call

Answers the everyday questions

Hours, pricing, service areas, “are you open today?” — Penny answers FAQs and escalates the calls that need you.

  • Answers common questions
  • Smart call routing
  • Warm-transfers urgent calls
Listen in

A real call, booked end to end.

Here’s Penny taking an after-hours HVAC call — answering, qualifying, booking the slot, and logging the lead. No human picked up the phone.

pennyassistant.com/calls/live · 00:48
Inbound call · Summit Heating & Air
Penny is speaking · transcribing live
Penny
Thanks for calling Summit Heating & Air — this is Penny. How can I help today?
Dana (caller)
My AC just quit and it’s 95 degrees in here.
Penny
Oh no — let’s get a tech out fast. Are you the homeowner at 14 Oakridge Drive?
Dana (caller)
Yep, that’s me — Dana Whitfield.
Penny
I can do today at 4 PM or tomorrow at 9 AM. Which works better?
Dana (caller)
Today at 4 would be amazing.
Penny
Booked! You’ll get a text to confirm. We’ll see you at 4. 👍
Captured automatically
Name
Dana Whitfield
Service address
14 Oakridge Dr
Reason for call
AC failure · no cooling
Appointment
Today · 4:00 PM
Synced to Jobber & calendar
Built for your business

She already speaks your business.

Penny is trained on how your business actually talks to customers — the questions, the urgency, the way a job gets booked. Tell her your services and she’s ready.

The math of a missed call

Every ring you miss is money on the table.

For a local business, one unanswered call is one job lost to whoever picks up next. Penny makes sure that’s never you.

67%
of Americans don’t answer calls from unknown numbers (Pew Research, 2020) — call a missed lead back later and you’re the unknown number
24/7
coverage, so after-hours and overflow calls never hit voicemail
1 ring
pickup — Penny answers before a customer calls the next guy
100%
of your calls answered — after-hours, overflow, and lunch-rush calls all get a live response with Penny on the line
Plays nice with your stack

Books into the tools you already run on.

Appointments land in your calendar, leads flow into your CRM, and your team gets pinged — automatically, the moment a call ends.

GGoogle CalendarJJobberHHouseCall ProSServiceTitanZZapierCCalendlyQQuickBooksHHubSpotSSalesforceOOutlookTTwilioSSlack
…and 5,000+ more apps through Zapier.
Pricing

Less than the cost of one missed job a month.

Every plan includes booking, lead capture, and a real phone number. Start free — only pay once Penny is earning her keep.

Starter
For solo operators who can’t answer every call.
$29/mo

Includes 60 minutes/mo (~20 calls)

  • 60 minutes included (~20 calls)
  • $0.48/min overage
  • Answers unanswered & overflow calls
  • Custom greetings
  • CRM & field-service integrations
  • Appointment booking & lead capture
Most popular
Pro
For growing shops that live and die by the phone.
$99/mo

Includes 220 minutes/mo (~73 calls)

  • Everything in Starter
  • 220 minutes included (~73 calls)
  • $0.45/min overage
  • Can answer all of your calls
  • Smart call routing & warm transfers
  • Multiple numbers & locations
Business
For multi-tech teams and busy offices.
$199/mo

Includes 500 minutes/mo (~167 calls)

  • Everything in Pro
  • 500 minutes included (~167 calls)
  • $0.40/min overage
  • Priority support & onboarding
  • The most included minutes

All plans: no setup fees · keep your number · cancel anytime.

Questions

Everything you want to know.

Still curious? Penny can answer your questions too — give her a call.

An AI receptionist is software that answers your business phone with natural, conversational speech — greeting callers, answering their questions, booking appointments, and capturing lead details without ever putting anyone on hold. Penny does this around the clock and hands the call to you or your team whenever it needs a human.

A traditional answering service routes your calls to a call center, where an agent takes a message for you to act on later. Penny answers instantly, around the clock, actually books the appointment into your calendar during the call, and costs a flat monthly rate instead of per-minute agent billing. Read our answering service cost guide for a side-by-side comparison.

Yes — Penny is bilingual. She answers in English or Spanish, matching the language the caller uses, so Spanish-speaking customers get the same instant, friendly booking experience.

Penny uses natural, conversational speech with real-time responses, so calls feel warm and easy instead of robotic. You can fully customize her greeting, tone, and how she talks about your business. And if a caller asks whether she’s a real person, she says she’s an automated assistant — honesty is the whole point.

About ten minutes. Tell Penny your services and hours, link your calendar, and she’s ready to take calls. When you’re happy with how she sounds, forward your line to her using one of our step-by-step carrier guides. No code, no hardware.

She warm-transfers urgent calls to you or your team, and takes a detailed message for anything else — then texts you the summary instantly so nothing slips through.

Penny connects to Google Calendar, Outlook, Jobber, HouseCall Pro, ServiceTitan, HubSpot, Salesforce and more — plus Zapier for everything else. Appointments and leads land where you already work.

Absolutely. She checks your live availability, offers open slots, books the appointment, and sends the customer a confirmation by text and email — all during the call.

Yes — start free, no credit card required. Set Penny up, take real calls, and only pick a plan once you’ve seen her book jobs for you.

Stop sending customers to voicemail.

Give Penny your number and let her answer the next call. You’ll have her booking jobs before your coffee’s cold.

Start free trial
No credit card Live in 10 minutes Cancel anytime