AI receptionist · trained for 30 lines of workYour 24/7 receptionist knows your trade.
Try Penny free for 14 days.
Penny takes your service calls while you work and books open slots on your calendar. Tell her the AC quit: she asks whether it runs but blows warm before asking for the address.
No credit card required. Website chat includes 100 conversations a month on Free. Paid phone plans start at $29 a month, billed annually.
Scripted HVAC example. Your technician gets the reported symptom with the appointment.
See the questions Penny asks in your line of work.
HVAC
“Is the unit not turning on at all, or running but blowing warm?” The answer goes on the ticket.
Plumbing
Penny will not book a plumbing call without the address, the problem, and a callback number.
Electrical
“Which vehicle and charger do you have in mind?” Penny adds the details to an EV-charger estimate request.
Property management
“Which building and unit is it?” Penny records an appliance repair request for the maintenance team.
Real estate
A caller asks for a lockbox code. Penny takes a showing request for your agent to review.
Roofing
After hail, Penny asks what they can see from the driveway and who their carrier is. She offers inspection openings from the schedule you set.
Every industry page lists what Penny knows about the work before her first call. All 30 industries
Read one no-cool call at 9:40 p.m.
Summit Heating & Air closed at 5. This call came in at 9:40.
- PennyThanks for calling Summit Heating & Air, this is Penny. What can I help with tonight?
- Dana (caller)Our AC quit. It’s 78 in the house. Nobody is feeling unwell, and we can stay comfortable tonight.
- PennyIs the unit not turning on at all, or running but blowing warm?
- Dana (caller)It’s running. The air coming out is just warm.
- PennyI’ll put that on the ticket. What’s the service address?
- Dana (caller)14 Oakridge Drive.
- Penny14 Oakridge Drive. And your name, and the best number if the tech needs to call ahead?
- Dana (caller)Dana Whitfield. This number is fine.
- PennyThanks, Dana. I can page the on-call tech tonight, or book the first slot tomorrow at 8 a.m. Which would you like?
- Dana (caller)Tomorrow at 8 works.
- PennyYou’re booked for 8 a.m. tomorrow at 14 Oakridge Drive. The ticket says the unit runs but blows warm, so the technician has your report before the visit. A confirmation is on its way to you now.
From a service question to a booked visit.
An appointment, an estimate, a question about the work you do. Penny asks for the details your team needs and follows your rules for the next step. When a caller reports an emergency, the safety instruction comes first.
An annual furnace tune-up“Is this for routine maintenance, and what type of heating system do you have?” Penny gathers the service address and offers an available maintenance appointment.
A new kitchen faucet“Have you already bought the faucet, or would you like the plumber to supply one?” The installation request reaches your office with the fixture details and the caller’s preferred time.
An EV-charger estimate“Where would you like it installed, and which vehicle will you charge?” Penny records the project and checks the estimate slots your electrician offers.
A reported gas smellLeave without using switches or a phone inside. Call 911 or the gas utility from a safe location. Penny gives the safety direction first; notifying your team must not delay the caller getting help.
Illustrative calls. You set the intake questions and booking permissions; the call log shows the result. Read the emergency rules.
Set the rules your receptionist follows.
- Her greeting, and a different greeting after hours.
- Your hours, your timezone, and the service area she books inside.
- The questions she asks before a quote, in your words.
- The details she must capture before she books.
- The numbers she never answers, and the numbers that always get through.
- Who she transfers to, and whether she announces the caller first.
- The hours she should not text you.
- What she must never say: no prices over the phone, no diagnoses, no legal or medical advice.
- And Spanish, if your callers speak it; she switches mid-call.
A scripted call-log example. Open the transcript to check how your rule was followed.
Your website takes appointment requests after you close.
A visitor asks whether you install tankless heaters. Penny answers from your approved services page and asks when they’d like a quote. Free includes 100 conversations a month, appointment requests for you to confirm, and a small “answered by Penny” mark. Paid plans add live calendar booking and remove the mark and cap.
14 days of Pro included. No credit card.
A visitor at 11 p.m. asks if you do tankless. Penny answers from your services page and asks when they’d like a quote.
Keep your number and choose which calls Penny answers.
Allow about 10 minutes for setup. Test Penny before forwarding, then check your original number. No hardware or coding needed:
- 1
Your business
2 minName, trade, hours, and the area you serve.
- 2
Your website
1 minPenny reads it for services and hours.
- 3
Her greeting and voice
2 minPick a voice and edit the greeting in your words.
- 4
Her number
1 minChoose a local number for Penny. Keep your existing number by forwarding to it.
- 5
Your calendar
2 minConnect Google Calendar or Outlook; she books into it.
- 6
Forwarding
2 minTest your Penny number first. Then choose all calls or missed calls and follow your carrier’s forwarding steps.
Choose overflow to forward only the calls your team doesn’t pick up. You stay in control of every call you take yourself.
The same missed call, two ways.
- 1Rings out
- 2Voicemail
- 3Caller may try another company
- 4You call back tomorrow from a number they don’t recognize
- 5You still need to confirm whether they need help
- Answered in one ring
- Symptom, address, callback
- Booked for 8 a.m.
- Email in your inbox as the call ends
An illustrative comparison using the scripted 9:40 p.m. call above.
Put appointments on your calendar and caller details in your office’s tools.
Book into Google Calendar or Outlook. Send intake records to Jobber, Housecall Pro, or ServiceTitan for your office to schedule. HubSpot and Salesforce connect through Zapier or signed webhooks.
Find your softwareFree website chat. Phone answering from $29 a month.
Every paid plan comes with trade knowledge, your intake questions, and calendar booking. Bigger plans add minutes, on-call dispatch, integrations, texting, and reporting.
Billed annually, ~17% less than month to month.
100 phone minutes a month · $348 billed annually
- Everything in Free
- Live talk time on the phone, counted per second. Screened spam never counts, and the clock stops when a person picks up a transfer.100 phone minutes a monthLive talk time on the phone, counted per second. Screened spam never counts, and the clock stops when a person picks up a transfer.
- The flat per-minute rate for talk time past your plan. No per-call fee and no rounding up.$0.29/min after thatThe flat per-minute rate for talk time past your plan. No per-call fee and no rounding up.
- The chat widget on your site with no conversation cap and no “answered by Penny” mark.Unlimited website chat without the Penny markThe chat widget on your site with no conversation cap and no “answered by Penny” mark.
- Penny checks open slots and your booking rules before adding an appointment to Google Calendar or Outlook during a call or chat.Calendar booking in Google or Outlook, on phone and chatPenny checks open slots and your booking rules before adding an appointment to Google Calendar or Outlook during a call or chat.
- Edit your trade’s emergency rules in plain English. Penny attempts a transfer to the number you choose and follows your fallback if nobody answers.Your trade’s emergency rules and a transfer numberEdit your trade’s emergency rules in plain English. Penny attempts a transfer to the number you choose and follows your fallback if nobody answers.
- Review call details and available transcripts, then send supported call, lead, and appointment data through Zapier or signed webhooks.Call log with transcripts; Zapier and webhooksReview call details and available transcripts, then send supported call, lead, and appointment data through Zapier or signed webhooks.
375 phone minutes a month · $1,188 billed annually
- Everything in Starter
- Live talk time on the phone, counted per second. Screened spam never counts, and the clock stops when a person picks up a transfer.375 phone minutes a monthLive talk time on the phone, counted per second. Screened spam never counts, and the clock stops when a person picks up a transfer.
- The flat per-minute rate for talk time past your plan. No per-call fee and no rounding up.$0.27/min after thatThe flat per-minute rate for talk time past your plan. No per-call fee and no rounding up.
- Set who is on call by day and hour. Penny attempts the transfer and tells the receiving person who is calling after they answer. Your fallback rules apply if nobody picks up.On-call schedule and dispatch; warm transferSet who is on call by day and hour. Penny attempts the transfer and tells the receiving person who is calling after they answer. Your fallback rules apply if nobody picks up.
- Send intake records to Jobber, Housecall Pro, or ServiceTitan for your office to review and schedule. HubSpot and Salesforce connect through Zapier or signed webhooks.Jobber, Housecall Pro, ServiceTitan, HubSpot, SalesforceSend intake records to Jobber, Housecall Pro, or ServiceTitan for your office to review and schedule. HubSpot and Salesforce connect through Zapier or signed webhooks.
- Callers get a text confirming the booking, a missed call gets a text back, and a caller can text a photo of the problem for the ticket.Text confirmations, missed-call text-back, photo-by-textCallers get a text confirming the booking, a missed call gets a text back, and a caller can text a photo of the problem for the ticket.
- Several numbers or locations under one account, each with its own greeting, hours, and routing, plus call flows written for how your office works.Multiple numbers and locations; custom workflowsSeveral numbers or locations under one account, each with its own greeting, hours, and routing, plus call flows written for how your office works.
1050 phone minutes a month · $2,988 billed annually
- Everything in Pro
- Live talk time on the phone, counted per second. Screened spam never counts, and the clock stops when a person picks up a transfer.1050 phone minutes a monthLive talk time on the phone, counted per second. Screened spam never counts, and the clock stops when a person picks up a transfer.
- The flat per-minute rate for talk time past your plan. No per-call fee and no rounding up.$0.24/min after thatThe flat per-minute rate for talk time past your plan. No per-call fee and no rounding up.
- Call volume, outcomes, leads, and bookings over time, with a read API and export for your own reporting.Analytics and reporting; API and exportCall volume, outcomes, leads, and bookings over time, with a read API and export for your own reporting.
- Transcripts that keep protected health information to a minimum, retention controls you set, and a BAA on request.Compliance mode (PHI-minimized, retention, BAA)Transcripts that keep protected health information to a minimum, retention controls you set, and a BAA on request.
- Front-of-the-line support and a guided setup session that tunes Penny to how your office runs.Priority support and guided setupFront-of-the-line support and a guided setup session that tunes Penny to how your office runs.
14 days of Pro included. No credit card.
Chat on your website. 100 conversations a month.
- One visitor session counts as one conversation, however long it runs. The count resets every month.100 chat conversations a monthOne visitor session counts as one conversation, however long it runs. The count resets every month.
- The free widget carries a small “answered by Penny” mark. Starter removes it.A small “answered by Penny” mark on the widgetThe free widget carries a small “answered by Penny” mark. Starter removes it.
- A visitor asks for a time, Penny takes the request, and you confirm it from the email. Live booking onto your calendar begins on Starter.Appointment requests you confirmA visitor asks for a time, Penny takes the request, and you confirm it from the email. Live booking onto your calendar begins on Starter.
- Penny notices the caller’s or visitor’s language and switches, mid-conversation if needed, at no extra charge.English and SpanishPenny notices the caller’s or visitor’s language and switches, mid-conversation if needed, at no extra charge.
- Penny reads your site for services, hours, and service area, and starts with a working reference on your line of work.Answers from your website and your trade’s knowledgePenny reads your site for services, hours, and service area, and starts with a working reference on your line of work.
- The details each visitor shares, their question, and the outcome, in your inbox as the conversation ends.Lead capture, with an email after every conversationThe details each visitor shares, their question, and the outcome, in your inbox as the conversation ends.
Phone answering, live booking, and call transfers begin on Starter.
Try Penny freeFrom $3,000 a year, with custom volume and a named account team.
- Everything in Business
- Minutes sized to your call volume, on a contract you negotiate with the account team.Custom phone volumeMinutes sized to your call volume, on a contract you negotiate with the account team.
- The flat per-minute rate for talk time past your plan. No per-call fee and no rounding up.$0.21/min after that, the lowest rateThe flat per-minute rate for talk time past your plan. No per-call fee and no rounding up.
- Chat on your site with no conversation cap and no mark.Unlimited website chatChat on your site with no conversation cap and no mark.
- A named team that knows your setup, with contractual response times.A dedicated account team and SLAsA named team that knows your setup, with contractual response times.
- Connectors built for your systems and a hands-on onboarding for your team.Custom integrations and onboardingConnectors built for your systems and a hands-on onboarding for your team.
Billed annually on a custom contract.
Talk to usNo setup fee. Keep your number and cancel from billing. Enterprise uses a custom annual contract.
What to know before you forward your line.
Send setup or plan questions to support@pennyassistant.com.
For a plumbing company, Penny starts with plumbing vocabulary, common caller questions, intake fields, and emergency rules. Your website adds your services and hours; your settings tell her how your shop handles the call. Each industry page lists what she knows before her first call.
Give Penny a call before you forward yours.
Try the HVAC demo, then set up Penny for your business. Your account includes 14 days of Pro; Free keeps your website chat after the trial.
14 days of Pro included. No credit card.